The name Woobi is derived from the Malay word "Ubi," meaning sweet potato.

We designed the Woobi siblings—chubby, approachable, and enthusiastic about sweet potato crackers. Raised in a lush, natural land of sweet potatoes, they worked hard to harvest the freshest crops.

Their playful characters, combined with natural land background elements on the packaging, invite consumers to enjoy a fun and wholesome snack experience.